Our story
"It all started with a few sketches and an optimistic (okay, slightly delusional) belief that it might actually work. How? Absolutely no f”ng clue. But those first sketches and the idea that they could become reality, a real brand, were enough to kick-start this whole journey.
So here we are."
Read the whole Founder’s Note →
What we believe
In today’s world, it’s easy to get consumed by negativity. The constant noise, the endless comparisons, the overwhelming headlines. But that’s not the whole story. Amid all the chaos, there’s still so much to be grateful for. So much good that often goes unnoticed. And even more potential that never gets realized.
At Wayo, we believe optimism isn’t about ignoring reality; it’s about choosing where to focus. It means seeing opportunities in challenges, appreciating the beauty that’s already here, and recognizing the potential in yourself and the world around you.
Our mission
We are here to ignite optimism and turn it into action. Through our designs, our message, and our community, we hope to inspire people to step into their authentic potential. To take that chance, start that project, say yes to that idea, do that thing you’ve been dreaming of, and become that person you’ve always felt inside.
Because when one person dares to do that, fueled by an optimistic belief in themselves, it spreads. And hopefully that creates a ripple of positive change that impacts humans around the world.
P.S. At the end of the day, we also just want to create quality ‘chachi’ clothing that we’d love to wear ourselves. After all, we are a clothing brand ;)